New Business Database: Passport GMID

The University Libraries recently bought a subscription to a business & economics database from Euromonitor, Passport Global Market Information Database (GMID).   Passport GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.   In all, the database has:


  • 4 million demographic, economic and marketing statistics
  • 4 million consumer lifestyle statistics
  • 200,000 market size statistics


  • 1,500 market reports
  • 8,500 sector briefings
  • 45 strategy briefings
  • 70 global reports examining consumer markets, services and sectors
  • 6,700 local company profiles
  • 500 global company profiles
  • 79 future demographic reports
  • 213 regional and country profiles
  • 176 country briefings
  • 74 consumer lifestyles reports


  • Timely insight into the factors influencing industries, countries and consumers
  • New product launches, marketing strategies and industry trends
  • Acquisitions, disposals and strategic partnerships
  • Regulatory issues and seasonal trends
  • Social, economic and political issues
  • Emerging consumer trends and attitudes
  • New consumer segments
  • World events in context

Do to the subject content, this database is available to Main Campus library users only.