The University Libraries recently bought a subscription to a business & economics database from Euromonitor, Passport Global Market Information Database (GMID). Passport GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. In all, the database has:
Statistics
- 4 million demographic, economic and marketing statistics
- 4 million consumer lifestyle statistics
- 200,000 market size statistics
Reports
- 1,500 market reports
- 8,500 sector briefings
- 45 strategy briefings
- 70 global reports examining consumer markets, services and sectors
- 6,700 local company profiles
- 500 global company profiles
- 79 future demographic reports
- 213 regional and country profiles
- 176 country briefings
- 74 consumer lifestyles reports
Comments
- Timely insight into the factors influencing industries, countries and consumers
- New product launches, marketing strategies and industry trends
- Acquisitions, disposals and strategic partnerships
- Regulatory issues and seasonal trends
- Social, economic and political issues
- Emerging consumer trends and attitudes
- New consumer segments
- World events in context
Do to the subject content, this database is available to Main Campus library users only.